And here’s no less an influencer than MrBeast, Jimmy Donaldson, replying to Musk: “Really is a smart move, I never would have heard of this show and now I’m watching episode 1 and invested lol.” If you’re wondering why Apple would even consider continuing to advertise on Twitter, there’s your answer: the platform still has tremendous reach.Īpple spends a veritable fortune on advertising across a slew of mediums. Musk, unsurprisingly, seems exultant over Apple’s Silo promotion, which includes a custom hashflag icon. Where is that line for Apple with Twitter? Publishers and platforms reject objectionable ads, and advertisers eschew objectionable platforms. Advertising is fundamentally about paying to reach an audience, not an endorsement of content, but at some level it’s a partnership.

There is a number one user on Twitter, and that user is Elon Musk, and his politics and policies are veering more toxic, not less, as time goes on. That wasn’t even technically possible until last month.īut asking anyone today to put aside the politics of Twitter is a bit like the old “ But other than that, how’d you enjoy the play, Mrs. But Apple isn’t linking from Twitter to the TV+ app - they’ve shared the entire episode right on Twitter itself. Everyone with an iPhone or iPad or Mac already has the Apple TV installed, and a lot of people already have the app on their TVs or set top boxes. The biggest obstacle to any streaming service is just getting someone to try it. It’s an obvious strategy: get hooked on even one of these premieres and it costs just $5/month to watch the rest. You can watch the premiere episodes for all Apple TV+ original series for free in the Apple TV app: Silo, Ted Lasso, Severance, The Morning Show, Hijack (the new thriller starring Idris Elba) - all of them. Putting aside, for this paragraph, the politics surrounding Twitter, this is a rather interesting promotional move.

Ahead of Season 1 Finale, Apple Has Made the Entire First Episode of ‘Silo’ Free - on Twitter Wednesday, 28 June 2023Įmbedded right in that promoted tweet is the entire series premiere.

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